Featured Supplier: Wylder Naturals
Handmade Natural Soap
Simple. Sustainable. Wyld.
In a world where skincare can sometimes feel overwhelming, Wylder Naturals offers simplicity, warmth, and the comfort of natural ingredients. Born in the heart of Bristol in 2021, this small-scale soap company has grown to become a vibrant presence in the world of natural skincare.
Inspired by the beauty of the outdoors, Joe aimed to capture the essence of nature in every bar of soap
The journey began when founder Joe started experimenting with natural soap recipes in his kitchen. What began as a personal exploration soon grew, as positive feedback and encouragement from friends and family paved the way for the brand's expansion. Inspired by the beauty of the outdoors, Joe aimed to capture the essence of nature in every bar of soap, blending natural ingredients with bold and adventurous recipes.
Once he had the soaps, the journey to give each bar a unique identity began. Joe's sister, a talented illustrator, became an integral part of the process. Taking over their mum’s kitchen with an array of paints and lino printing tools, they collaborated to create individual illustrations to bring out distinctive characteristics of each soap, bringing them to life and adding a personal, family touch.
The kitchen experiments soon outgrew the spaces and in the summer of 2022, Wylder Naturals found a home in a dedicated workshop in Fishponds, Bristol, where now every bar is crafted, cured, and hand-wrapped.
Let nature do the talking
Using the traditional cold-process method, each small batch of soap holds a deep connection to nature and the brand's commitment to quality. The team carefully selects sustainably sourced, plant-based ingredients, steering clear of anything synthetic, and letting nature do the talking.
Environmental consciousness is at the core of Wylder Naturals' philosophy. The brand aims to tread as lightly as possible on the Earth, aligning its practices with sustainability. All products are vegan and cruelty-free, and the packaging, as well as postage materials, are made from recyclable and recycled materials. Wylder Naturals actively invests in sustainable practices, carefully choosing like-minded partners and suppliers who share the brand's principles.
Wylder Naturals works in close collaboration with Wilderkind to fund rewilding projects in Great Britain so every soap purchase becomes a small but impactful step towards enhancing biodiversity and restoring natural habitats. By choosing Wylder Naturals, customers become a part of a movement that goes beyond skin care and strives to restore and protect the natural habitats that inspire the brand.
In May 2023, Wylder Naturals achieved a significant milestone by receiving a Vegan Beauty Award for its natural soap range. This recognition isn't just about skincare; it's a nod to the brand's commitment to ethics and the incredible community that supports it.
Today, Wylder Naturals has found its way into hand-selected shops across the UK, spreading the love for natural skincare. Wylder Naturals isn't just a soap company; it's a reminder that skin care can be simple, sustainable, and hold a deep connection to the natural world around us.